SUMMARY: Management Business Solutions is actively seeking a Product Marketing Manager for an advertising company in Raleigh, North Carolina and Austin, Texas. This person will be responsible for a new software-as-a-service (SAS) product that matches, augments and initiates CRM lists. This person will also lead the strategy implementation for client engagement, sales and marketing plans.
Provide product positioning and messaging in the forms of different launch material such as website copy and feature announcements. Use strategic marketing plans to differentiate new products in the market. Plan marketing activities such including social media, blogs, events, etc. Communicate the value of products by developing and providing sales tools. Collaborate with the sales team to ensure that the marketing plan is rapidly evolving to meet client needs. Coordinate with both internal and external teams for product marketing campaigns. Represent products at various meetings. Plan the launch of new products and releases. Manage the implementation launch plans throughout sales, marketing, and support. Oversee multiple campaigns.
Bachelorís Degree required. MBA preferred. 5 years of software product marketing experience required. Previous experience developing product marketing material preferred. Knowledge of digital advertising a plus. Ability to work in a fast-paced environment as a serious self-starter. Strong written and verbal communication skills.
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