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(801) 419-7299
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To apply, email your resume to: Amber L. Smith (801) 419-7299 Executive Summary news monitoring | Marketing | social media | management Accomplished, senior marketing professional with broad marketing experience, encompassing strategic planning, qualitative & quantitative research, interactive marketing, creative development, media planning & buying, database /direct-marketing, public relations, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance Areas of Expertise ☑ Strategic Marketing Planning ☑ Advertising and Direct Marketing ☑ Public Relations & Marketing ☑ News Analytics-Qualitative & Quantitative ☑ Branding ☑ Writing and Editing Blog Content ☑ Database Management ☑ Email and Direct Mail Campaigns ☑ Training and Development Career Highlights National News Media Monitor Director of Marketing & Client Relations 2009 - present ◆ Ensure development and maintenance of business development/marketing tools and resources as brochures, advertising templates, direct mail campaigns, award nominations and public relations materials to support acquisition of new business. ◆ Identify opportunities to drive increased prospect and customer engagement, creating on and offline marketing campaigns, contributing to website development, assisting with product positioning and tracking marketing campaigns to provide recommendations for future marketing efforts. ◆ Execute the successful development, deployment, and analysis of advertising and marketing campaigns in a variety of channels including digital advertising, search engine marketing and social media. ◆ Cultivate and maintain long term, profitable business relationships with a variety of clients including: NASA, US Postal Service, Ebay,, KSL, KTVX, KSTU, KUTV, Internal Revenue Service, University of Utah, BYU, IHC, Primary Children's Hospital, The LDS church, Governor's Office, Huntsman Corp., UDOT, multiple PR agencies, Senator Orrin Hatch, Larry H. Miller Group, in addition to many others. ◆ Create appealing email campaigns, communicating winning marketing concepts through well written copy and html design. ◆ Manage multi-channel marketing programs (targeted communications, broadcast creative development, digital marketing (banners, email campaigns) ◆ Spearheaded the professional sales and marketing development for over 30 employees by providing coaching and direction to team members engaged in developing and establishing client relationships. ◆ Active with complex negotiation processes and active in all phases of transactions, including engagement, documentation, financial analysis, target identification, marketing, etc. Aircast/DonJoy Orthopedics Regional Account Manager 2002 -2009 ◆ Led the strategy and sales activities of six sales territories in the company's second largest distributorship. Specialty focus includes orthopedic surgeons, podiatrists and general care practitioners in four states. ◆ Relationship based selling, focused on pharmaceutical/medical device product solutions to a variety of surgeons, physicians, clinicians, RN's, hospitals, physical therapists, university student health, military/government, through a variety of presentation methods. ◆ Accountable for sales growth, exceptional service, overall profitability of my region, identifying medical/clinical trends, analyzing competitive data and developing strategic sales campaigns. ◆ Provide and conduct product evaluations and observations with key physicians and medical staff to determine maximum clinical potential of newly released devices. Additional Career Highlights U-integrate Technology Account Manager 1997-2002 Radio Stations KZHT & Q99 (94.9 & 99.5) Promotions Director 1994-1997 Education & Affiliations University of Utah - 1994-96 B.S. in Communications with emphasis on Marketing Salt Lake Community College - 1992-94 Associates in Business Administration ◆ Proficient in SQL Database, HTML, JAVA, CRM Database, Adobe Photoshop, Illustrator, Excel, Word, Powerpoint, ACT etc. ◆ Comprehensive Sales Management training (Schneider sales management training, SalesTrax, PRIME sales management, TMCG, etc.) Several sales development courses/seminars (IMPACT training, Educore, Tom Hopkins Boot Camp, Zig Ziglar, etc.) ◆ UITA - Member, Utah Information Technology Association ◆ AMA - Member, American Marketing Association ◆ PRSA - Public Relations Society of America Amber L. Smith (801) 419-7299 Apply with your mobile phone.

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