New York, NY (August 20, 2013) – After the success of Privé Group and Eternal Reign LDN’s May Fashion Show at Dream Hotel, the two are collaborating to host an exclusive Fashion Week event and after party. The event will take place at the Meatpacking District’s Highline Ballroom. The event will include a fashion show featuring lingerie, swimwear, and apparel designs by Eternal Reign LDN and will be the official launch of the Letica Beauty Bag. Following the event will be an after party with renowned DJ Sak Noel, the producer of the international hit ‘Loca People’. A portion of proceeds from the event will benefit Hope For Them Foundation and Curls for Girls.
The event is sponsored by Santa Teresa and La Tipica Rum who will be hosting a one-hour open bar from 8PM-9PM. Other sponsors include MTV, World Fashion Channel, Fashion One and Chiqui Delgado. Eternal Reign LDN is a boutique swimwear and lingerie company that recently expanded to include apparel and fitness wear. Eternal Reign LDN strives to make the modern woman feel confident and, most importantly, comfortable in her own skin. The company is known for quality, attention to detail, and limited edition designs. Eternal Reign LDN will be showcasing its first dress collection on September 9th.
The Letica Beauty Bag has redefined the cosmetic beauty bag for the luxury market. With its luxurious, contemporary design and discrete pockets for cash, cards and phone, Letica doubles as a stylish everyday purse or clutch. Every Letica is handmade by Colombian artisans with the finest calfskin, napa, ostrich, and exotic leathers. A percentage of the proceeds from every Letica sold in the Highline Ballroom Pop-Up Shop on September 9th will be donated to Curls for Girls, an organization benefitting girls who have lost their hair as a result of chemotherapy.
At 431 West 16th Street, Highline Ballroom is one of New York City’s premier performance venue with state of the art sound and lighting, previously hosting Paul McCartney, Lady Gaga, Rihanna, Justin Bieber, Stevie Wonder and Santana. Prive Group is excited to add DJ Sak Noel to this list on September 9th, immediately following the Eternal Reign LDN Fashion Week Show and Letica Beauty Bag Launch.