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Sr. Retail Marketing Manager - Tn

Posted By:
Recruiting Manager
Posting ID:
Madison, Tn
 mba   packaging   consumer   promotions   budget   management   experience 
Category:Business / Management
Listing Type:Job
Employment:Full Time
Company:Webb Human Capital Network

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Title Sr. Retail Marketing Manager - TN

Relocation Yes

Salary (DOE)

Location Madison TN

Manages several key areas of responsibility for the Retail Marketing dept.
Assists the Marketing Director in various areas relating to the development
and execution of business-building plans.
Scope of Responsibilities
* Packaging - leads all aspects of retail and private label packaging initiatives
* Coordinates with all parties, including design (with graphic
artist), regulatory, new products manager, printers, plants and other parties
* Handles new and updated graphics
* Proofing/approvals/press checks
* Promotional packaging (design/timing/coordination) Photo shoots
* Attends NPR meetings (new product/product change meetings) to track/report on packaging matters

Budgets manages information and reconciliations,
approvals/coding/processing of invoices, check requests, P.O.s, local
payments, etc
Coupon programs
o Serves as liaison between company and coupon fulfillment company.
Manages information and tracking via their system.
o Responsible for ordering, coding, proofing, redemption tracking/analysis/reporting,budget tracking and reporting, reconciliations,
issues resolution, etc.
o Recommends new approaches to maximize ROI (electronic coupons,
Research - leads research initiatives with internal/external parties
(positioning, new products, promotional/recipe ideas, etc.)
Positioning - serves as member of repositioning team (FY11-12).
Sales/Broker Support - serves as resource for sales and broker teams

o Provides a wide array of support including: information requests,
o Ongoing sales communications and quarterly presentations to Retail
sales team
Advertising/Consumer Promotions
o Assists in overall planning/execution of various marketing agency
initiatives (advertising, promotions, events, etc.).
o Recommends and manages partnerships/sweepstakes promotional overlay
o Manages direct mail program.
o Handles package images program (contract, updates, etc.)
PR - leads public relations programs (consumer and trade-focused).

Events - plans and manages special company events and key account
events - including limited key account Grand Opening assistance.
o Gathers and analyzes data and develops recommendations (new product
opportunities, sku rationalization, etc.)
o Handles queries and updates on internal systems:
* Product specifications
* Company shipment data
* Other systems, as needed
Other Areas
o Develops/leads new recipe development/integration program
o Leads cross-functional teams (event planning, packaging changes,
etc.), as needed
o Helps mentor Asst. Marketing Manager
o Assists Marketing Director with various initiatives, as needed

Bottom Line Requirements:

1. Bachelor's degree in Marketing (MBA preferred).
2. 4+ years broad CPG marketing experience in key areas of the marketing
mix (food manufacturer experience).
3. Background in packaging, consumer promotions, research, PR, and budget
4. Background in fact-based decision making, including data
5. Experience leading cross-functional teams.
6. Experience working with/supporting sales teams in a partnership
7. Project management experience/leadership 8. Solid computer skills (MS

"If you truly have the requirements and experience that the above job description details, Send your resume in TODAY..........interviewing now."

For consideration you must act now by sending in your resume to the email below...

I look forward to speaking with you today!

Nick W.
Executive Search Consultant

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