Manages several key areas of responsibility for the Retail Marketing dept. Assists the Marketing Director in various areas relating to the development and execution of business-building plans. Scope of Responsibilities * Packaging - leads all aspects of retail and private label packaging initiatives * Coordinates with all parties, including design (with graphic artist), regulatory, new products manager, printers, plants and other parties * Handles new and updated graphics * Proofing/approvals/press checks * Promotional packaging (design/timing/coordination) Photo shoots * Attends NPR meetings (new product/product change meetings) to track/report on packaging matters
• Budgets – manages information and reconciliations, approvals/coding/processing of invoices, check requests, P.O.s, local payments, etc • Coupon programs o Serves as liaison between company and coupon fulfillment company. • Manages information and tracking via their system. o Responsible for ordering, coding, proofing, redemption tracking/analysis/reporting,budget tracking and reporting, reconciliations, issues resolution, etc. o Recommends new approaches to maximize ROI (electronic coupons, etc.). • Research - leads research initiatives with internal/external parties (positioning, new products, promotional/recipe ideas, etc.) • Positioning - serves as member of repositioning team (FY11-12). • Sales/Broker Support - serves as resource for sales and broker teams
o Provides a wide array of support including: information requests, design/printing/distribution. o Ongoing sales communications and quarterly presentations to Retail sales team • Advertising/Consumer Promotions o Assists in overall planning/execution of various marketing agency initiatives (advertising, promotions, events, etc.). o Recommends and manages partnerships/sweepstakes promotional overlay opportunities o Manages direct mail program. o Handles package images program (contract, updates, etc.) • PR - leads public relations programs (consumer and trade-focused).
• Events - plans and manages special company events and key account events - including limited key account Grand Opening assistance. • Analysis o Gathers and analyzes data and develops recommendations (new product opportunities, sku rationalization, etc.) o Handles queries and updates on internal systems: * Product specifications * Company shipment data * Other systems, as needed Other Areas o Develops/leads new recipe development/integration program o Leads cross-functional teams (event planning, packaging changes, etc.), as needed o Helps mentor Asst. Marketing Manager o Assists Marketing Director with various initiatives, as needed
Bottom Line Requirements:
1. Bachelor's degree in Marketing (MBA preferred). 2. 4+ years broad CPG marketing experience in key areas of the marketing mix (food manufacturer experience). 3. Background in packaging, consumer promotions, research, PR, and budget management. 4. Background in fact-based decision making, including data analysis/recommendations. 5. Experience leading cross-functional teams. 6. Experience working with/supporting sales teams in a partnership environment. 7. Project management experience/leadership 8. Solid computer skills (MS Office)
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