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Foster Care Recruitment

Posted By:
joann_devore judsoncenter
Posting ID:
Washtenaw County
 foster   care   recruitment 
Category:Nonprofit / Social Services
Listing Type:Job
Company:Judson Center

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February 28, 2011

Dear Prospective Candidate,

Thank you for your interest in Judson Centerˇ¦s Request for Proposal regarding the Recruitment of Foster Homes in Washtenaw County.

Judson Center is seeking an individual or team interested in increasing the number of foster homes in Washtenaw County. It is expected that the awarded individual create and implement a recruitment campaign that will identify local individuals and families that are interested in becoming a licensed foster parent.

Enclosed is a more detailed explanation of the project background and overall expectations. A pre-proposal conference call will be held on 3/21/11 at 9:00AM. Please see the RFP Coversheet for information on participating in the call and review the attached enclosure for additional information.

Submissions Due: April 8, 2011 at 5:00PM. Please include 3 copies of the following:
3 references
Detailed description of your vision of campaign, that includes Core Objectives and Requirements listed.
Submit Proposal and all related materials to:
Jennifer Trotter, Regional Director
3840 Packard Rd. Suite 170
Ann Arbor, MI 48108


Jennifer Trotter, LMSW
Judson Center

Scope of Project and Duration:

Judson Center is seeking a creative and dynamic individual or team to develop and implement a marketing campaign to recruit potential foster families who will meet licensing eligibility standards. The goal of the project is to identify and license 45 additional foster homes in the Washtenaw County area.

Presently, there is a particular shortage of foster homes in Washtenaw County for teens, sibling groups of mixed ages, and pre-school children. Recruitment efforts should take place in the areas of greatest need, which the department of human services has identified as within zip codes 48197 and 48198.

Individuals or teams wishing to submit a response to this request for proposal are encouraged to think creatively about how they would structure a recruitment and marketing campaign to achieve the abovementioned recruitment goal of 45 new foster homes. While the review committee for the RFP process is open to any reasonable proposals, the following are a list of suggested activities for candidates to consider including in their proposals as they see fit:

1. Organize and conduct a series focus groups as a first step to developing a marketing strategy
2. Prepare a power-point that can be used during campaign and on-going by Judson Centerˇ¦s licensing department.
3. Prepare a structured 40-50 minute presentation that includes information and data about foster care specific to Washtenaw County, and addresses requirements for licensure in a how ˇV to format
4. Develop brochures and/or other marketing material to drive campaign
5. Schedule and present a minimum of 3 recruitment activities a month in the community (not at Judson Center).
6. Network and communicate with community organizations to solicit their assistance in recruiting
7. Attend Ann Arbor/Ypsilanti Chamber of Commerce meetings to network with businesses for potential presentation sites
8. Communicate with various media regarding potential of pro-bono marketing.

Target Audience: We believe a potential target audience would include families and individuals that can be reached by presenting at the following facilities:
Community organizations
Recreational Centers
Current foster parentsˇ¦ social networks.

Additional target audiences may be identified at focus groups and by the contractor during the course of the campaign or through additional research.

Project Duration:
The proposed project duration is not to exceed an 8 month period between 5/8/2011 and 12/31/2011

Budget: Judson Center has $15,000 available to fund the proposed project as follows. The award amount includes all aspects of campaign; presentations, networking, publication/marketing items, etc., and includes incentive payments based on performance:
$3,000 initial payment for start-up
$1,000 payment per month (not to exceed 7 months for a total of $7,000), based on mutually agreed-goals, which will be outlined in the awardees contract and based on the proposed project.
$250 incentive payment for each foster homes that becomes licensed (not to exceed a total of $5,000)

Submission and Selection Procedures:
Pre-Proposal Conference Call: March 21, 2011 9:00AM (to participate: Dial (248) 837-2100 and enter access code 0122089)
Submissions Due: April 8, 2011 at 5:00PM
Include 3 copies of the following:
3 references
Detailed description of your vision of campaign, that includes core objectives and requirements listed.
Proposal Submission: All proposals and related materials must be received at the following address:
Jennifer Trotter, Regional Director
3840 Packard Rd. Suite 170
Ann Arbor, MI 48108

Requirements and evaluation Criteria:
Candidate must adhere to mutually agreed upon goals established upon award of the project and outlined in the contract.
Follow directions from the Judson Center Washtenaw Regional Director at all times, the director has the final say and approval regarding any marketing materials and events
Complete additional tasks as requested by the director, within the scope of the project
Maintain a valid Michigan driverˇ¦s license and automobile for networking in the community and facilitating events.

Submissions will be evaluated based on:
Adherence to proposed core objectives and requirements
Previous experience and portfolio

Notification Process:
All submissions will receive a written response regarding Award or Rejection no later than 5/8/11.
Once a candidate is selected a contract with Judson Center will be completed and signed by all parties.
Project Background:

There are 17,115 children in foster care in the State of Michigan, most because they have been victims of child abuse or neglect, and 240 of those children are from Washtenaw County. Each child is a victim because his or her parents did not provide them with the care they deserve. Some have been abandoned; some live in homes without heat or water, or electricity. Others have experienced physical, sexual or psychological abuse.

Judson Centerˇ¦s Foster Care program provides a loving temporary family for children that have been referred to us by the Michigan Department of Human Services (DHS) and other agencies in the DHS system. Judson Center has been providing foster care services to children in Washtenaw County since 1992. The children we serve may need foster care for days, weeks, months or a year or longer. While birth parents work to resolve the issues that brought the children into care, the foster family plays a critical role in the treatment plan for the child and family. Using a team approach, foster parents, together with foster care workers provide the specific kind of help a child and his/her family needs to successfully reunite.

Unfortunately, Washtenaw County has only 56 licensed foster homes and foster children are being placed in geographically distant counties. Due to the lack of licensed foster homes, there are currently 99 children placed outside the County.

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