Daily Craves is proud to announce the launch of the first group buying website in Houston exclusively for women. The website was launched in February, by a local entrepreneur and active community member, Brian Goldstein. Daily Craves is an online platform that allows local businesses to sell products and services that encompass all life stages that women go through – women, brides, bumps (pregnant) and moms at cost savings prices.
The idea for Daily Craves came after Goldstein surveyed women in different life stages and noticed a gap in the way women’s needs were being addressed by current group buying websites. The goal is to offer relevant deals to women throughout their life that are specific to their needs in the areas in which they live, work and play. Interested women can subscribe for free by visiting the website, and entering their e-mail address and selecting the category that best describes their life stage.
Goldstein is also striving to meet the needs of local businesses, allowing them to reach their target audience and custom design their deals by deciding what to sell, how much to charge and how many buyers they want. He is rapidly building local business interest and plans to offer the first deal as soon as the subscriber base has reached its target. Local companies interested in being featured on Daily Craves should visit the website or reply with an email.
Goldstein, along with the input of his wife, designed the website to specifically target women. The deal navigator on the site is a character named Lula, a persona that Goldstein says describes his wife, whose mom has been calling her Lula throughout her life.
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