Groupon recently turned down a $6,000,000,000.00 offer from Google, and is looking at an IPO of $12,000,000,000.00 . The numbers are staggering in this economy. Why? Because they have a great idea for a depressed market.
The reality, it cost tens even hundreds of thousands of dollars for companies to use old media outlets to advertise(TV/Radio) Print media is almost obsolete and attracting customers to a website to market...
By using social media connections as an outlet to market a service/product, businesses have learned giving significant discounts of 50% or more is a far less expensive method of advertising and bringing in new customers.
Think about it. You own a restaurant in Wheaton, and 90% of your cliental is within 5 miles of you. In the meantime Oakbrook, Lombard, Schaumburg and Naperville businesses are drawing customers from a 20 plus mile radius. How do you attract some of those people?
If you had access to promote to thousands, tens of thousands or hundreds of thousands of people with sole focus I you, what is that value? Would you be willing to give $50.00 worth of food away for $20.00? If logical, of course you would. A new customer costs money, and having tens of thousands see your business and that much more.
This is the concept. It works in retail, restaurants, services, almost everywhere that advertising is needed. Groupon, Living Social and others have started this advertising revolution. They have done a wonderful job thus far, but have only captured a small fraction of the market. There is not only room for more, but leaner, smarter businesses cannot only expand the market place, but dominate it.
I have built a $20,000,000.00 a year company from scratch and ready for my next venture. I have teamed up with Daily Team Up to start the great lakes region. I am setting up Chicagoland first, starting this week. I am looking for 15-20 people in the City, Northern burbs, western burbs and south burbs as a start. Those in at the beginning have a chance to be part of a revolution in advertising.
A lot of hard work will be required. Pay will be on performance and will develop significantly based on the team I assemble. The use of social marketing, friends lists, etc is paramount to success. Those that start with me will be rewarded. I will only promote from within. If you have passion, want to be on the ground floor of something huge, I'm interviewing this week and next.