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Director Direct Brand Marketing - Skincare Company - El Segundo,

Posted By:
karen morrissey
Posting ID:
El Segundo, Ca
 drtv   short   form   campaign   skincare 
Listing Type:Job
Employment:Full Time

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Attention: Director Direct Brand Marketing - Interview Now!
Location: El Segundo, CA

World-renowned skincare company is looking for a dynamic, seasoned Direct Response Marketing professional with extensive DRTV experience to manage key DRTV brands. If you have extensive production & campaign management experience with at 5+ years of short form marketing experience- This job may be your perfect opportunity!

Job Description:
Will be responsible for strengthening company's existing direct marketing resources & infrastructure, reorganize processes as needed to gain optimal performance. Develop programs & strategies to grow the Direct customer database and increase revenues & profits. P&L responsibility on brand & campaign level.

Responsibilities Include:
Establish objectives & strategies to increase market share & exceed annual goals through DRTV & alternative electronic retail.
Develop creative strategies to drive brand growth across all channels.
Identify key short & longer term partnerships to support DRTV & National Print campaigns & marketing efforts, particularly focused on new customer & lead acquisition.
Oversee all facets of infomercial long & short form production, including testimonial recruitment, talent relationship management, product configuration, pricing & positioning, market research, etc.
Work with Global Marketing to utilize electronic media as an advertising & branding vehicle for the company as a whole.
Leverage media in all direct venues to create cross-channel synergies between direct channels & corporate channels.

Experience & Skills Required:
DRTV production experience.
Short Form Campaign management experience
Solid management experience in direct marketing
Winning combination of creativity, strategy and analytics
Proficient in MS Excel and financial modeling
Highly intuitive with a pulse on the marketplace
Strong interpersonal, communication and presentation skills
Ability to manage celebrity talent
Understand media, telemarketing & steps in acquisition process, to optimize campaign.
Will work closely with media director, customer service & outsourced vendors.

Traditional brand management and experience with bringing a personal care product to market is a MUST.

Education Required:
Bachelors Degree required.

Salary: Competitive Salary based on experience
Relocation is available if needed.

Send your resume TODAY! Hiring IMMEDIATELY!!!

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