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Digital Media Ae

Posted By:
Jon Ramos
Posting ID:
Sf Bay Area
408 255-3216
 interactive   media 
Listing Type:Job
Employment:Full Time

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The Media Planner is the day-to-day point of contact for a select set of accounts.

It is the Media Planner who has the primary day-to-day responsibility for assigned accounts and is expected to have a detailed understanding of their assigned client's media business. They are also expected to have an understanding of their client's overall business and marketing objectives. The Media Planner manages the entire tactical digital planning process and provides mid-level strategic recommendations to the senior media team and/or client. The Media Planner is expected to have a strong working knowledge of the media space. Experience with email marketing is strongly desired.

Our client is looking for an A+ performer who wants an opportunity to grow quickly within an interactive team. You will be able to sharpen your media skill set across top brands.

Our client wants you to join our team and infuse your passion and enthusiasm for what you do. You will have the ability to make great contributions and drive our growth!

*Aids in the creation of client media objectives and strategies.

*Determines partner selection and program details and rationale.

*Develops buying strategies for maximizing media dollars, and handles media negotiations.

*Maintains media budgets or media spend summaries.

*Understands intricacies of various tracking services.

*Understands general activation capabilities of all available digital media tactics.

*Conduct and oversee program results analysis and help translate information into observations, lessons learned, and recommendations.

*Identify strategies for maximizing results for clients.

*Studies demographic data and consumer profiles to identify desired target audiences for online advertising.

*Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.

*Provides input to creative recommendations when appropriate to improve media performance.

*Presents media plan to account services and client for approval and makes adjustments as necessary.

*Monitors media for placement and time discrepancies and negotiates credit or billing adjustments when necessary.

*Researches and maintains record of trends, innovations, and changes that affect media buying.

*Responsible for the preparation of Insertion Orders and placement of advertising with media vehicle.


*2-5 years Online Media Planning / Buying Experience desired.

*Deep knowledge in the following areas of interactive media: Direct Response Campaigns, Email Marketing, CPA, CPC, Behavioral Targeting, Localized Placements, Ad Network Placements, and others.

*Must be proficient and have experience in media planning and negotiations.

*Fluid understanding of all relevant ad serving and research tools including but not limited to Doubleclick, Atlas DMT, Nielsen and Comscore.

*Media vendor negotiation experience.

*Exceptional verbal/written communication skills.

*Good mathematical aptitude and attention to detail.

*Advanced computer skills (MS Word, Excel, PPT).

*At least a Bachelors degree, with a record of strong academic achievement a plus.

Local candidates (no relocation)

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