Web Analytics Specialist Location: Radnor, Philadelphia Department: Enterprise Web Services (Web/Online Marketing Group)
A client in the financial services arena has engaged our services to recruit for an experienced Web Analytics Specialist.
The job responsibilities are: • Manage online competitive research & analytics by leveraging internal and external resources to gather relevant industry benchmarks for website metrics. • Identify and develop data collection strategies (site trading tools, offline sources: call centers, sales data, financial data) to support reporting on key performance indicators that directly measure business value of online assets. • Manage relationships with data vendors and ensure full value is obtained from such relationships and accounts. • Analyze web site performance and trends and click stream path analysis activity to provide business insights as well as recommendations for changes. • Participate in discussion as a web analytical expert to contribute insights based on analysis of web stats that will lead to a better user experience. • Collaborate with internal and external clients to evaluate and define their online reporting needs and provide well thought-out solutions. • Day-to-day management of web analytics solutions to ensure tracking, reporting and analytics are functioning optimally and work with IT partners to enhance or repair as needed. • Educate the company as a whole regarding web metrics ranging from terminology standardization to the impact of user behavior on key conversion and revenue factors.
To be considered for this position, you must have the minimum required qualifications and experience.
• Ability to think critically and make actionable recommendations based on the business data needs: analyze date, interpret results and recommend actions to optimize marketing investments. Keen problem solving abilities • Superior understanding of web metrics • Experience managing enterprise level implementation of web site analytics tools (tagging, running reports and log file based), developing requirements and actual coding.
- Previous experience with Omniture, SiteCatalyst, Webtrends a strong plus
• Strong attention to detail, excellent organization skills, and ability to work independently and manage multiple projects/responsibilities • Must be self-motivated, entrepreneurial and the ability to hit the ground running attitude are essential • Demonstrate experience and judgment to plan and accomplish goals with little need for direction • Demonstrate ability to be resourceful and achieve results without the benefit of formal authority • Excellent communications skills and the ability to interact with all levels of end users and technical resources
- BS/BA in Computer Science, Business, Marketing or equivalent - Strong Microsoft Office skills: Excel, Access, PowerPoint
Must be a U.S. Citizen and a local candidate - there is no sponsorship or relocation subsidies available with this position.