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Product Director, Healthcare Marketing

Details
Posted By:
Kate Higgins
Posting ID:
3714m0826
Location:
Mountain View, Ca
Telephone:
Tags:
 marketing 
Category:Biotech / Science
Listing Type:Job
Employment:Full Time
Company:VIVUS, Inc

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VIVUS, Inc. is a pharmaceutical company dedicated to the development and commercialization of next-generation therapeutic products addressing obesity and sexual health. Analysts speculate that the potential market for obesity ranges from $5 billion to $10 billion annually, and the indications targeted by VIVUS' sexual health products each represent a projected market greater than $1 billion annually. We currently have openings for a Product Director, Healthcare Marketing in our corporate headquarters in Mountain View, CA.

RESPONSIBILITIES:

- Develop, refine and execute product-level strategies that maximizes Vivus performance with healthcare professional audiences.
- Translate the business strategy into prioritized tactics for key audiences (MDs, nurses, educators). Collaborate with Health Systems Marketing team to deliver pharmacy tactics.
- Lead a team of marketing professionals to deliver compelling semester meeting resources that align with brand and senior sales leadership objectives.
- Ensure that marketing mix across portfolio and personal/non-personal promotions are optimized to meet revenue goals in the obesity market.
- Collaborate effectively with sales training to execute workshop objectives for semester.
- Lead the management of branded advertising agency, including determination of services required to successfully launch lead brand
- Appropriately segment coverage across and within selling teams to maximize selling effort.
- Develop deep insights into customer behaviors that allow Vivus to tailor programs and messages to meet the unique needs of the institution.
- Assess and respond to competitor moves within Vivus' universe of customers. Recommend changes to Vivus contracts to remain cost competitive.
- Oversee the development of physician or other HCP advisory boards.
- Collaborate with sales leadership to develop and execute key opinion leader focused initiatives
- Measure impact of programs, including promotional initiatives and REMs.
- Develop and manage a budget, allocating resources to maximize impact.

REQUIREMENTS:

- Bachelors degree, MBA preferred, in economics, business or life sciences.
- 10+ years of pharmaceutical industry experience with focus on marketing including developing market strategies and executing tactics at the brand or segment level.
- Minimum of 2 years of experience in sales, sales operations, or sales training.
- Requires a thorough understanding of the legal and regulatory environment in pharmaceutical marketing.
- Previous responsibility for product demand generation.
- Demonstrated experience delivering high-impact resources for healthcare professionals. Extensive understanding of health care delivery systems including retail pharmacy environment.
- Experience in marketing on a prescription weight loss product or a product treating a related co-morbid condition is preferred.
- Demonstrated track record of team leadership and career development of staff.
- Strong marketing skills in planning, execution, leadership and communication (within and outside of team).
- Inspire others by fostering a climate of energy, excitement and personal accountability around their work.
- Set goals and track metrics for team performance.
- Ability to analyze data, gain insights and share information with others so innovative solutions can be formed and executed. Ability to collaborate with internal and external groups and gain customer and patient insights.
- Demonstrated ability to develop long-range plans and future business strategies.

Please submit your resume, with salary history and salary requirements.

Only candidates meeting this criteria will be considered.

EOE.

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