Call Me at (716)998-2341 Over the last 30 years we have seen an epidemic of obesity and disease in America. Statistics show that approximately two thirds of Americans are obese and children who are dangerously overweight have tripled. Our grandparents grew up in an age when a family ate that the food that was local and in season. They walked to the market and typically bought what they could carry and eat for a few days. As technology has increased, our capability to preserve and create highly processed foods that last for well beyond what nature intended has also increased. It is no coincidence that with the advent of these enriched, highly processed foods our health has seriously declined. Perhaps even more alarming is the fact that for the _rst time in history, water is no longer the primary source of liquid nourishment. Today’s market has been saturated with billion dollar adverting campaigns promoting hydration alternatives sure to appeal to the masses. Even worse is the fact that most of these alternatives are loaded with sweeteners and preservatives and yet are endorsed by famous celebrities and athletes, with little thought to the consequences as ‘healthy’, to yet another generation of children. The overall e_ect, however, is a generation consuming nutrient starved products that have replaced the best nature has to o_er. Tragically, the result is most people are now sub-clinically dehydrated, and ill health and decreased vitality is running rampant. It is no coincidence that water is not only nature’s most abundant resource; it is vital to all living species and responsible for a remarkable 70% of the human body’s composition. All biochemical processes that support our bodies ability to repair, regulate, defend, regenerate, and promote overall good health occur in this most essential element within our bodies. The most viable and e_cacious way to impact your health is to go back to nature’s purest resource and increase your daily intake of water. The amazing bene_ts of increased hydration are more optimal biochemistry, better detoxi_cation of all body systems, and better utilization of food and the bodies digestive processes, just to name a few. A general rule of hydration is consuming one-half ounce of pure water, per pound of body weight, per day - thus consuming large quantities of nature’s most plentiful resource is key to overall better health. So what is the answer to achieving better health? It really is simple, consume pure water, _ood your body with healthy nutrients, minerals, polysaccharides, sleep and retain an active lifestyle.